Contents; It is expressed as all of the text, videos and images published on websites, social media and mailing system. The most important step you will take in your goal of being more prominent and differentiating from your competitors in the digital world is content production. The most important step in producing content is to create content that is original, unique, and that will stand out from its competitors and carry the product, the brand, to the top of the search engines. In content production, what is told and how is more important than what is told.

Content, brand; It is specially prepared according to the target audience, style, short and long-term plans. Each sector has a different language, as well as a different target audience. For this reason, the original content to be created is prepared by considering these elements. Every brand has a story. While telling the story of your brand in all written and visual texts, the contents should be created in a professional manner. According to researches, it has been stated that approximately 60% of people have a more positive attitude towards the brand after reading the content they like on the website.